In today’s advertising landscape, it’s not enough to simply create vertical cutdowns of a hero spot - social content must be built from the ground up to perform across channels. Highdive partnered with our team to execute a series of humorous, iPhone-native social videos in support of Jersey Mike’s new Hot Italian Sub, operating parallel to their large-scale commercial production. With just one week from pre-pro to shoot, our nimble three-person crew collaborated closely with Highdive’s creative directors and operated seamlessly alongside the primary production while creating original content built for social media.